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	<title>EPR Canada</title>
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	<link>http://www.epr.ca</link>
	<description>Canada&#039;s leading full service firm of  Certified General Accountants</description>
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		<title>What knowledge and skills should the ideal board have?</title>
		<link>http://www.epr.ca/what-knowledge-and-skills-should-the-ideal-board-have/</link>
		<comments>http://www.epr.ca/what-knowledge-and-skills-should-the-ideal-board-have/#comments</comments>
		<pubDate>Fri, 17 May 2013 17:17:14 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[Not-For-Profit]]></category>
		<category><![CDATA[Board knowledge and skills]]></category>
		<category><![CDATA[Competencies]]></category>
		<category><![CDATA[James Pealow]]></category>
		<category><![CDATA[Sandi L. Humphrey]]></category>
		<category><![CDATA[The Canadian Society of Association Executives]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=3223</guid>
		<description><![CDATA[<div id="fb-root"></div><script src="http://connect.facebook.net/en_US/all.js#appId=20320310172&amp;xfbml=1"></script><script language="JavaScript">
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				</script>By James Pealow, MBA, CMA, CAE, CMC and Sandi L. Humphrey, CAE Key competencies for not-for-profit boards have been identified following a comprehensive review of literature on board governance. The competencies are presented in four blocks or domains: people, policy, property and process. Specific responsibilities and competencies are listed within each domain. The competencies identified [...]]]></description>
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<p><em><img class="aligncenter size-thumbnail wp-image-3235" title="boardroom" src="http://www.epr.ca/wp-content/uploads/boardroom-150x150.jpg" alt="" width="150" height="150" /><br />
By James Pealow, MBA, CMA, CAE, CMC and Sandi L. Humphrey, CAE</em></p>
<p>Key competencies for not-for-profit boards have been identified following a comprehensive review of literature on board governance. The competencies are presented in four blocks or domains: people, policy, property and process. Specific responsibilities and competencies are listed within each domain. The competencies identified in each domain deal with technical and personal aspects as well as leadership, management and operations.</p>
<p>No two not-for-profit organizations are alike &#8211; there will, therefore, be variations in the applicability of these competencies. Variations may relate to the size, budget or governance model applicable to your organization.</p>
<p>Whether charity, professional, trade or special interest group, your not-for-profit will be a stronger organization if the board has one or more individuals at the table possessing the competencies described in the article.</p>
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<div>For more of the article, <a href="http://www.multibriefs.com/briefs/csae/knowledge.pdf" target="_blank">visit..</a></div>
<div></div>
<div><em>This article appeared in The Association Agenda published by The Canadian Society of Association Executives (CSAE) in March 2013</em>.</div>
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		<title>Charitable Donations</title>
		<link>http://www.epr.ca/charitable-donations-4/</link>
		<comments>http://www.epr.ca/charitable-donations-4/#comments</comments>
		<pubDate>Thu, 09 May 2013 21:58:42 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[Tax Matters]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Charitable Donations]]></category>
		<category><![CDATA[EPR]]></category>
		<category><![CDATA[EPR Canada]]></category>
		<category><![CDATA[EPR Canada Group Inc.]]></category>
		<category><![CDATA[EPR inc.]]></category>
		<category><![CDATA[Serge-Hugues Ouimet]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=3259</guid>
		<description><![CDATA[Note:  While this article was written based on a Quebec example, it is possible to adapt the calculations for residents of other provinces.  Please communicate with an EPR representative in your province for further information. An individual, wishing to support a charitable organization (&#8220;CO&#8221;), makes a donation in the hope that his or her contribution [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-3198" title="donations" src="http://www.epr.ca/wp-content/uploads/donations.jpg" alt="" width="184" height="182" /></p>
<p><strong><em>Note:  While this article was written based on a Quebec example, it is possible to adapt the calculations for residents of other provinces.  Please communicate with an EPR representative in your province for further information.</em></strong></p>
<p>An individual, wishing to support a charitable organization (&#8220;CO&#8221;), makes a donation in the hope that his or her contribution will make a difference. Usually, the individual making the donation is more interested in the benefit it will provide the CO rather than its personal tax benefit. For tax purposes, the donation triggers for the individual residing in Quebec in 2013 a tax credit of  48.22 % of the amount donated. Even though the tax credit could be part of a refund for the individual or part of the taxes to pay, the amount of the credit could easily be identified each year.</p>
<p>There is, however, a particular advantage for some specific donors who are owners of shares of a small business corporation (&#8220;SBC&#8221;). The tax credit obtained by the individual for a donation of his shares could bring more money to the CO than any other cash donation made by the shareholder.</p>
<p>Calculations for the 2013 calendar year show the amount of money a CO would receive from said donation.  In our calculations, we assumed that the tax credit received by a donor resident in Quebec would be given back to the CO in the following year, creating another donation receipt for the donor for the following year. The subsequent donation receipt would allow the donor to obtain another tax benefit that would again be given back to the CO for the following year and so on.</p>
<p>The above calculations were restricted to an individual who is both an employee and a shareholder of a small business corporation whose shares are eligible for the capital gain exemption on SBC shares. The present tax laws allow a shareholder to receive remuneration either as salary or as dividend or a combination of both.</p>
<p><span style="text-decoration: underline;">Salary:</span></p>
<p>The first calculations are based on a standard donation by an individual who received a salary. From that source of income, the employee is then making a donation to the CO. Because we are restricting our calculations to an individual who is a shareholder of a SBC, we looked at the original amount of money in the SBC that is used to pay the salary. We also assumed that the individual was taxed at the highest marginal tax rate of 49.97 % in 2013.</p>
<p>For example, where the SBC uses $ 20,000 of its profits before taxes to pay a salary to its shareholder, the SBC must first pay an amount to the Fonds de service de santé du Québec (“FSS”). The net amount is then paid as a salary to the employee/shareholder, but the SBC must deduct at source and remit a specific amount of personal taxes for its employee.</p>
<p>So out of the original amount of $ 20,000 in SBC, the employee/shareholder receives $ 9,671 after tax that he uses to make a donation. The donor receives a donation receipt for $ 9,671 in year 1 that is deducted in the donor&#8217;s personal tax returns. The donor would then receive a tax credit of $4,663 which s/he would subsequently donate to the CO in year 2. The donation receipt of $ 4,663 would create for the following year a tax credit of $ 2,248 that again would be donated to the CO in year 3, and so on.</p>
<p>With the original amount of donation of $ 9,671 in year 1 and with the recurring donations of the perennial tax credits, the CO would obtain a global donation of $ 18,664. Based on the original funds of  $ 20,000 in SBC to pay a salary to its employee/shareholder, the amount received over the years by the CO represents 93.32 % of the original amount in SBC.</p>
<p><span style="text-decoration: underline;">Dividend:</span><span style="text-decoration: underline;"> </span></p>
<p>Additional calculations illustrate that the shareholder received a dividend rather than a salary from his SBC. Because the tax integration of a dividend is different from that for a salary, the shareholder/donor is able to donate an original amount of $ 16,200 to the CO. With the recurring tax credits and donations, the CO would obtain an overall donation of $ 19,224. Based on the original funds of $ 20,000 in SBC to pay a dividend to its shareholder, the amount received over the years by the CO represents 96.12 % of the original amount in SBC.</p>
<p><span style="text-decoration: underline;">Direct donation by the SBC:</span></p>
<p>If SBC itself donates its available amount of $ 20,000, the CO would obtain an overall donation of           $ 20,000.  Based on the original funds of 20,000 $ in SBC, the amount received in the year by the CO represents 100 % of the original amount in SBC.</p>
<p><span style="text-decoration: underline;">Shares of SBC:</span></p>
<p>If instead the shareholder of SBC donates some of his SBC shares that are eligible for the capital gain exemption and, assuming that the donor would re-donate his future tax credits to the CO, the CO would obtain an overall donation of $ 31,266.  Based on the original funds of $ 20,000 in SBC, the amount received in the year by the CO represents 156.3 % of the original amount in SBC.</p>
<p><span style="text-decoration: underline;">Summary:</span></p>
<table width="409" border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td nowrap="nowrap" width="127"></td>
<td nowrap="nowrap" width="72">
<p align="center"><strong>Salary</strong></p>
</td>
<td nowrap="nowrap" width="72">
<p align="center"><strong>Dividend</strong></p>
</td>
<td nowrap="nowrap" width="66">
<p align="center"><strong>Profits</strong></p>
</td>
<td nowrap="nowrap" width="72">
<p align="center"><strong>Shares</strong></p>
</td>
</tr>
<tr>
<td nowrap="nowrap" width="127">
<p align="left">Initial   donation</p>
</td>
<td nowrap="nowrap" width="72">
<p align="center">$ 9,671</p>
</td>
<td nowrap="nowrap" width="72">
<p align="center">$ 16,200</p>
</td>
<td nowrap="nowrap" width="66">
<p align="center">$ 20,000</p>
</td>
<td nowrap="nowrap" width="72">
<p align="center">$ 16,200</p>
</td>
</tr>
<tr>
<td nowrap="nowrap" width="127">
<p align="left">Total   donation to CO</p>
</td>
<td nowrap="nowrap" width="72">
<p align="center">$ 18,664</p>
</td>
<td nowrap="nowrap" width="72">
<p align="center">$ 19,224</p>
</td>
<td nowrap="nowrap" width="66">
<p align="center">$ 20,000</p>
</td>
<td nowrap="nowrap" width="72">
<p align="center">$ 31,266</p>
</td>
</tr>
</tbody>
</table>
<p><span style="text-decoration: underline;">Conclusion:</span></p>
<p>A shareholder of an SBC whose shares are eligible to the capital gain exemption should be advised of all the advantages for him to give some of his shares to a CO, especially if the shareholder does not foresee the exemption of the capital gain on his shares of the SBC. This type of donation would give the CO the highest amount of funds possible, most of it financed by the governments.</p>
<p>Written by Serge-Hugues Ouimet, CPA, CA, a tax professional in our member firms in Quebec.</p>
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		<title>Youth Unemployment in Canada:  Challenging Conventional Thinking?</title>
		<link>http://www.epr.ca/youth-unemployment-in-canada-challenging-conventional-thinking/</link>
		<comments>http://www.epr.ca/youth-unemployment-in-canada-challenging-conventional-thinking/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 18:46:01 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[CGA Canada's Research & Standards Department]]></category>
		<category><![CDATA[CGA-Canada]]></category>
		<category><![CDATA[CGA-Magazine]]></category>
		<category><![CDATA[Youth Unemployment in Canada]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=3141</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; If you’re concerned about youth unemployment, you can be forgiven for feeling pessimistic. Everyone, it seems, knows it’s harder than ever for Canada’s youth to find work. Except that it’s not. Youth unemployment tends to be short-lived and there’s little evidence to suggest older workers are crowding younger ones out of the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-3188" title="Youth workers" src="http://www.epr.ca/wp-content/uploads/Youth-workers-150x150.jpg" alt="" width="150" height="150" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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<p>&nbsp;</p>
<p>If you’re concerned about youth unemployment, you can be forgiven for feeling pessimistic. Everyone, it seems, knows it’s harder than ever for Canada’s youth to find work. Except that it’s not.</p>
<p>Youth unemployment tends to be short-lived and there’s little evidence to suggest older workers are crowding younger ones out of the labour market, according to Youth Unemployment in Canada: Challenging Conventional Thinking, a report by CGA-Canada’s research and standards department.</p>
<p>Consider that the peak jobless rate for youth age 15 to 24 during the last recession (15.2 per cent) was lower than at the height of the recessions of the early 80s (19.2 per cent) and 90s (17.2 per cent). And, while the number of jobs hasn’t bounced back since 2008, the quality of jobs has improved.</p>
<p>“What we have learned, is that the younger worker scenario is much more encouraging than one might expect,” notes the association’s report.</p>
<p>That’s not to say that the job situation isn’t tough—it is. But, historically, youth unemployment has been double the national average. And a career position—a job in one’s field of choice—has traditionally required patience and considerable entry-level work. As any older worker knows, that so-called “great job”—one that pays well and is truly meaningful—is generally several jobs away.</p>
<p>What are the options for today’s young workers who are looking for experience and can’t land a job? In the short term, there is plenty of value in doing unpaid internships, taking volunteer positions, and enrolling in skill-specific courses and programs. Resourcefulness is certain to impress a would-be employer.</p>
<p>Is our education system preparing students for the world of work? That’s a huge question and one for another day. What I can suggest is that every student take a hard look at his or her field of study and research the job prospects post-graduation. Knowledge, as the saying goes, is power. At the very least, it can help minimize frustration and disappointment later on.</p>
<p><em>This article was first published in the January-February 2013 issue of CGA Magazine and can be <a href="http://cgamagazine.ca/youth-unemployment-in-canada/" target="_blank">found here&#8230;.</a></em></p>
<p>&nbsp;</p>
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		<title>EPR Canada Group Inc. in Canada&#8217;s Accounting Top 30!</title>
		<link>http://www.epr.ca/epr-canada-group-inc-in-canadas-accounting-top-30/</link>
		<comments>http://www.epr.ca/epr-canada-group-inc-in-canadas-accounting-top-30/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 16:56:03 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Canada's Accounting Top 30 in 2012]]></category>
		<category><![CDATA[EPR Canada Group Inc.]]></category>
		<category><![CDATA[The Bottom Line]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=3163</guid>
		<description><![CDATA[The April 2013 issue of The Bottom Line, Canada&#8217;s Accounting Top 30, on page 14, EPR Canada Group Inc. is listed the 7th mid-market group of accounting firms in Canada in 2012.  This is up from being the 9th in 2011.  To read the entire article, visit&#8230;.]]></description>
			<content:encoded><![CDATA[<p><img class="size-thumbnail wp-image-3172 aligncenter" title="Top 30" src="http://www.epr.ca/wp-content/uploads/Top-30-150x150.jpg" alt="" width="150" height="150" /></p>
<p>The April 2013 issue of <em>The Bottom Line</em>, <em>Canada&#8217;s Accounting Top 30, </em>on page 14, EPR Canada Group Inc. is listed the 7th mid-market group of accounting firms in Canada in 2012.  This is up from being the 9th in 2011.  To read the entire article, <a href="http://www.thebottomlinenews.ca/documents/Canadas_Accounting_Top_30.pdf" target="_blank">visit&#8230;.</a></p>
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		<title>New Partners in Kingston, ON</title>
		<link>http://www.epr.ca/new-partners-in-kingston-on/</link>
		<comments>http://www.epr.ca/new-partners-in-kingston-on/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 21:04:11 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[EPR Canada]]></category>
		<category><![CDATA[EPR Canada Group]]></category>
		<category><![CDATA[EPR Canada Group Inc.]]></category>
		<category><![CDATA[Glen Fitzpatrick]]></category>
		<category><![CDATA[Joe VanNiedek]]></category>
		<category><![CDATA[Karen Simpson]]></category>
		<category><![CDATA[Kingston ON]]></category>
		<category><![CDATA[Paul Tierney]]></category>
		<category><![CDATA[Tierney Simpson & Prytula]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=3131</guid>
		<description><![CDATA[Our member firm in Kingston, ON,  Tierney, Simpson &#38; Prytula, has undergone some changes recently.  Effective the beginning of 2013 Joe VanNiedek, CGA and Glen Fitzpatrick, CGA are the new partners at this location.  Outgoing partners, Paul Tierney and Karen Simpson will remain with the firm in a consulting capacity. Joe and Glen bring several [...]]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">

<a href='http://www.epr.ca/new-partners-in-kingston-on/fitzpatrick-2/' title='Fitzpatrick'><img width="150" height="150" src="http://www.epr.ca/wp-content/uploads/Fitzpatrick1-150x150.jpg" class="attachment-thumbnail" alt="Glen Fitzpatrick" title="Fitzpatrick" /></a>
<a href='http://www.epr.ca/new-partners-in-kingston-on/vanniedek-2/' title='VanNiedek'><img width="150" height="150" src="http://www.epr.ca/wp-content/uploads/VanNiedek1-150x150.jpg" class="attachment-thumbnail" alt="Joe VanNiedek" title="VanNiedek" /></a>

</div>
<p>Our member firm in Kingston, ON,  Tierney, Simpson &amp; Prytula, has undergone some changes recently.  Effective the beginning of 2013 Joe VanNiedek, CGA and Glen Fitzpatrick, CGA are the new partners at this location.  Outgoing partners, Paul Tierney and Karen Simpson will remain with the firm in a consulting capacity.</p>
<p>Joe and Glen bring several years of public practice experience to their new roles.  Both have spent their entire careers in public accounting.</p>
<p>An accounting, income, commodity and sales tax professional, Glen Fitzpatrick has 25 years experience working with a wide variety of owner managed business clients providing accounting, assurance, income and indirect tax, wealth and estate planning, succession planning, corporate reorganizations and business consulting services.  He has completed the CICA In-Depth Tax Course, the In-Depth GST/HST course and is a member of the Estate Planning Council of Eastern Ontario.</p>
<p>Joe VanNiedek is an audit, accounting and tax professional with 17 years experience working with clients in a variety of private business, corporations and not for profit and charitable organizations. Joe received his LPA in March 2013. His extensive annual professional development includes numerous CICA courses.   Joe is currently the Treasurer of Victim Services of Kingston and Frontenac and a audit/finance committee member of The United Way serving Kingston, Fronetnac, Lennox &amp; Addington.</p>
<p>Tierney, Simpson &amp; Prytula is committed to providing clients with close, personal attention.  They believe in the value of relationships, viewing every client relationship like a partnership, and that the firm’s success is a result of their clients’ success.</p>
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		<title>A few of your favourite things</title>
		<link>http://www.epr.ca/a-few-of-your-favourite-things/</link>
		<comments>http://www.epr.ca/a-few-of-your-favourite-things/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 16:45:30 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[CA Magazine]]></category>
		<category><![CDATA[Canadian Survey]]></category>
		<category><![CDATA[CPA Canada]]></category>
		<category><![CDATA[Karen Greenberg]]></category>
		<category><![CDATA[Lorie Murdoch]]></category>
		<category><![CDATA[Magaret Craig-Bourdin]]></category>
		<category><![CDATA[Paul Labossière]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=3108</guid>
		<description><![CDATA[You like biking, swimming and the colour blue but you’re not so fond of e-bikes and off-white. These and other fun facts emerged from an informal reader survey By Margaret Craig-Bourdin &#38; Lorie Murdoch Illustration: Karen Greenberg It’s a frigid morning in Winnipeg — -42°c with the wind chill — but Paul Labossière couldn’t be [...]]]></description>
			<content:encoded><![CDATA[<p>You like biking, swimming and the colour blue but you’re not so fond of e-bikes and off-white. These and other fun facts emerged from an informal reader survey</p>
<p><em>By Margaret Craig-Bourdin &amp; Lorie Murdoch</em><br />
<em>Illustration: Karen Greenberg<br />
</em></p>
<p><img src="http://www.camagazine.com/images/2013/apr/camagazine73457.jpg" alt="" /><br />
It’s a frigid morning in Winnipeg — -42°c with the wind chill — but Paul Labossière couldn’t be toastier as he sits in his office talking about his passion for all things orange. “Bright blaze orange is my favourite colour,” says the 28-year-old accountant, who works as a controller at BioChambers Inc. “I have orange glasses, orange shorts, orange T-shirts, orange sweaters and jackets, an orange toque, and recently added bright reddish orange Adidas running shoes. As a matter of fact, I’m wearing my favourite orange zip-up hooded sweater today. And when I go outside I wear my orange toque to keep my noggin warm.”     Much as he loves his favourite hue, Labossière also has a closet full of suits in what he calls funky tones such as canary yellow, forest green and baby blue. One is a merlot-type purple, with bright (you guessed it) orange stitching. “What I lack in vibrant personality, I make up for in colourful clothing choices,” he says. We’ll have to take Labossière’s word for it on his personality. But because of his choice of orange as a colour favourite, he was the clear standout in a light, informal online survey CAmagazine recently conducted to find out what readers like to do and what makes them tick when they’re not on the job.</p>
<p>Our methods would have made any statistician flinch. We tossed together 40 questions on everything from preferred types of transportation to favourite actors, music, books and wine. Some — such as How would you describe your personality? — were intentionally a little bit out there. We produced the identical survey in English and French and interviewed a few readers for good measure.</p>
<p>Understandably, some respondents were downright irritated: one commented, “Weird survey!” But others got right into it. “Neat survey,” said one. “It’s invigorating to do something new,” said another. “Will be funny to see the results!” said yet another. And then there were the wise souls who took a more holistic view, with comments such as “Life is short — live it to the full” or “The most important pastime open to everyone is learning.”</p>
<p>We cannot be sure just how closely your responses might resemble those of other professions — or even the general population. But even with our rudimentary methods, we were able to notice some obvious trends. For example, many of you seem to like similar colours, hobbies and vehicles. You tend to like the same kinds of music, too.</p>
<p>One interesting byproduct of the survey was the chance to compare our anglophone and francophone results. While some of your choices (for example, types of pets) were almost eerily similar, cultural differences cropped up in other areas, such as your tastes in wine or your favourite shopping haunts.</p>
<p>Below, we’ve grouped together some of our major findings. But what does it all mean? We’ll have to ask for your creative input on that. For more results — and a chance to guess at others (see “Play our ‘favourites’ guessing game,” p. 37) — go to camagazine.com/favourites2013. See you there.</p>
<p><strong>Who are you?</strong><br />
Our typical respondent was female (approximately 60%), came from a large city in Quebec, Ontario, Alberta or BC and fell into the 40 to 54 age group. While the majority have at least one brother or sister, more than half are pet-free and upwards of 46% have no children. Of those who do, two is the magic number (see “Respondent profile,” p. 36).</p>
<p>We asked you to describe your personality, offering choices such as “serious and rational,” “full of jokes” and “sensitive.”  The most common choice for both language groups was — serious and rational. Does that mean there’s an “accountant personality” that overrides language differences? You decide. In any case, differences between the two language groups emerged with the second most popular choice. For anglophones, it was “calm and laid back,” while for francophones, it was “lively and energetic.”</p>
<div><a href="http://www.camagazine.com/archives/print-edition/2013/april/features/camagazine73222.aspx" target="_blank"> For more visit&#8230;</a></div>
<div></div>
<div>Reproduced with permission from <em>CAmagazine,</em> published by CPA Canada.</div>
<div></div>
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		<title>EPR President and Executive Director featured in IECnet Newsletter</title>
		<link>http://www.epr.ca/epr-president-and-executive-director-featured-in-iecnet-newsletter/</link>
		<comments>http://www.epr.ca/epr-president-and-executive-director-featured-in-iecnet-newsletter/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 22:43:32 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Emmanuelle Roberts]]></category>
		<category><![CDATA[EPR Canada Group Inc.]]></category>
		<category><![CDATA[IECnet]]></category>
		<category><![CDATA[Jeannine Brooks]]></category>
		<category><![CDATA[Les Willms]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=3036</guid>
		<description><![CDATA[EPR Canada’s President, Les Willms, and Executive Director, Jeannine Brooks, were recently interviewed for the IECnet Newsletter by their Communications Manager, Emmanuelle Roberts.  Following is a copy of their interview.  For a full copy of the newsletter, click here. ER: Les &#38; Jeannine, it’s a real pleasure to share some ideas about IECnet &#38; EPR. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3056" class="wp-caption alignleft" style="width: 135px"><img class="size-thumbnail wp-image-3056 " style="padding-right: 15px;" title="Les_Colour_1" src="http://www.epr.ca/wp-content/uploads/Les_Colour_1-150x150.jpg" alt="" width="125" height="125" /><p class="wp-caption-text">Les Willms</p></div>
<div id="attachment_3055" class="wp-caption alignleft" style="width: 120px"><img class="size-full wp-image-3055" title="Jeannine" src="http://www.epr.ca/wp-content/uploads/Jeannine.png" alt="" width="110" height="125" /><p class="wp-caption-text">Jeannine Brooks</p></div>
<div class="clear"></div>
<p><strong>EPR Canada’s President, Les Willms, and Executive Director, Jeannine Brooks, were recently interviewed for the IECnet Newsletter by their Communications Manager, Emmanuelle Roberts.  Following is a copy of their interview.  For a full copy of the newsletter, <a href="http://www.epr.ca/wp-admin/media.php?attachment_id=3037&amp;action=edit" target="_blank">click here</a>.</strong></p>
<p><strong>ER: Les &amp; Jeannine, it’s a real pleasure to share some ideas about IECnet &amp; EPR.</strong></p>
<p><strong>Q &#8211; Jeannine, What does this Alliance with IECnet mean for EPR?</strong></p>
<p><strong>JB:</strong> An Alliance with IECnet means that we can network with professional accountants from across the world and share ideas and opportunities. This Alliance gives EPR Member Firms the comfort knowing that they can serve their clients if ever there is an international need arising in the future.</p>
<p>At EPR Canada Group we feel that it is important to have global connections and learn more about what professional accountants are faced with in their respective countries. We are more aware of international accounting standards and taxation issues. We can use the synergy of two groups of accounting firms to get stronger and more efficient in our own markets. As a marketing tool, having an affiliation with an international association (network) raises our profile of our firms and association.</p>
<p><strong>Q:  Jeannine, Rome was the first time EPR did their AGM with IECnet. Was this important to EPR?</strong></p>
<p><strong>JB:</strong>  It was important to EPR because we had a chance to meet face-to-face with our colleagues from around the world and to learn that professional accountants are not very different no matter where you are and that we all face the same challenges. To share knowledge and have fun together created a bond between our members and we all came back from this experience richer in many levels. The presentations from representatives from different countries on taxation, accounting standards and law, were professional and very informative. The Roundtable discussions were valuable where everyone shared their experiences and discussions took place on predetermined topics.</p>
<p>We developed friendships and connections that we could not have otherwise. It gave our member firms a chance to visit the beautiful city of Rome and have a lot of fun while at it !</p>
<p><strong>Q &#8211; Les &amp; Jeannine, which areas of expertise is EPR the most interested in?</strong></p>
<p>International taxation, cross-border transactions, transfer pricing, business valuation and corporate finance. We are continuing to develop our expertise in Taxation and Accounting Standards. We have Specialty Committees on the topics and are looking at ways to develop further. The Committee is responsible to write articles, Case Studies, webinars and seminars. The Committee is also keeping all Member Firms updated on the changes in the Accounting standards and Tax Rules. This year we are concentrating on Business Valuation and Corporate Finance. There are other areas of expertise we are interested in but will concentrate on later such as Human Resources, Agriculture, Mining, etc.</p>
<p><strong>Q &#8211; Les, your firm is in Calgary, Alberta. What sector do you work the most in?</strong></p>
<p><strong>LW :</strong> We work in all sectors but the largest being the oil and gas support area.</p>
<p><strong>Q &#8211; Jeannine, how do you feel about IECnet’s growth in Central &amp; South America?</strong></p>
<p><strong>JB:</strong> Central and South America is an area which is growing and it is important to have connections with accountants in the area. We are interested in the efforts IECnet is making to develop that area.</p>
<p>To learn more about IECnet visit their website: <a href="http://iecnet.net/">http://iecnet.net/</a></p>
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		<title>Tax Season Scams Survey</title>
		<link>http://www.epr.ca/tax-season-scams-survey/</link>
		<comments>http://www.epr.ca/tax-season-scams-survey/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 16:18:30 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[Tax Matters]]></category>
		<category><![CDATA[Canadian Survey]]></category>
		<category><![CDATA[CGA-Canada]]></category>
		<category><![CDATA[Ipsos Reid]]></category>
		<category><![CDATA[Tax Season Scam]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=2985</guid>
		<description><![CDATA[Highlights There is a high number of Canadians being exposed to tax season scams. One in five (20 per cent) of Canadians have been exposed to a tax season scam. One in ten (14 per cent) of Canadians cite themselves, a close friend, a family member, or someone else they know as being victims of a tax [...]]]></description>
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<h1>Highlights</h1>
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<h4>There is a high number of Canadians being exposed to tax season scams.</h4>
<ul>
<li>One in five (20 per cent) of Canadians have been exposed to a tax season scam.</li>
<li>One in ten (14 per cent) of Canadians cite themselves, a close friend, a family member, or someone else they know as being victims of a tax season-related scam.</li>
<li>Men are twice as likely as women to have been a victim of tax season-related scams themselves (6 per cent men vs. 3 per cent women) or have known a close friend (6 per cent men vs. 3 per cent women) or someone else (11 per cent men vs. 6 per cent women) to be a victim of such a scam.</li>
<li>Fewer women (17 per cent) cite having been exposed to tax season scams in comparison to men (23 per cent).</li>
<li>Younger Canadians, aged 18-34, are more likely to have been a victim of tax season scams (8 per cent) compared to middle-aged (4 per cent, aged 35-54) and seniors (2 per cent, aged 55+) Canadians.</li>
<li>Younger Canadians are also at least twice as likely to know a close friend (9 per cent), family member (9 per cent), or someone else (15 per cent) who has been a victim compared to their middle-aged or senior counterparts.</li>
<li>Canadian seniors (14 per cent) are the least likely to have been exposed to tax season scams, ahead of their middle-aged (20 per cent) and younger (29 per cents) counterparts.</li>
<li>Quebecers (13 per cent) are least likely to say they’ve been exposed to a tax season scam, slightly ahead of Atlantic Canadians (16 per cent), Prairies residents (19 per cent), Albertans (21 per cent), British Columbians (23 per cent), and Ontarians (24 per cent).</li>
</ul>
<h4>Canadians are exposed to a number of different tax season scams.</h4>
<ul>
<li>Phishing emails/telephone calls (11 percent of Canadians surveyed exposed).</li>
<li>Identity theft (5 per cent).</li>
<li>Abuse of charitable organizations and deductions (4 per cent).</li>
<li>Tax preparer fraud (3 per cent).</li>
<li>Other (2 per cent).</li>
</ul>
<h4>The majority of Canadians don’t know where to report fraud.</h4>
<ul>
<li>54 per cent of Canadians don’t know where to report fraud.</li>
<li>Men (51 per cent) are more likely than women (41 per cent) to know where to go.</li>
<li>Seniors (55 per cent) are also more likely to know of the outlets to report fraud, ahead of middle-aged (42 per cent) and younger (38 per cent) Canadians.</li>
<li>Quebecers are the least likely to know the proper outlets when it comes to reporting fraud, even though they have been victimized the least.</li>
<li>Two in three (66 per cent) Quebecers don’t know the proper outlets to report fraud should the become a victim of a tax season scam, drastically ahead of Ontarians (54 per cent), Prairies residents (50 per cent), Atlantic Canadians (49 per cent), British Columbians (47 per cent), and Albertans (42 per cent).</li>
</ul>
<h4>Canadians lose significant amounts of money to tax season scams.</h4>
<ul>
<li>One in five (18 per cent) of Canadian’s who have been victims of tax season scams either lost or know of someone who’s lost more than $1,200, while one in ten victims of tax season-related scams have lost between $25-$100 (9 per cent), between $251-$750 (10 per cent), or between $751-$1,200 (8 per cent).</li>
<li>More than one in ten (14 per cent) victims of tax season-related scams don’t know how much money they’ve lost from these scams.</li>
</ul>
<h4>Canadians trust accountants for tax season advice.</h4>
<ul>
<li>Two in five (41 per cent) Canadians seek guidance from a professional accountant.</li>
<li>More Canadians seek tax season guidance from family members and friends (29 per cent) and online sources (18 per cent) than from a financial advisor (17 per cent), while one in ten (8 per cent) seek guidance from some other source.</li>
</ul>
<p>&nbsp;</p>
<p><strong>Note:</strong></p>
<p><em>These are some of the findings of an Ipsos Reid poll conducted between February 6 to 12, on behalf of CGA-Canada. For this survey, a sample of 2,009 Canadians from Ipsos&#8217; Canadian online panel was interviewed online.</em></p>
<p><em></em><br />
More information can be found at<a href="http://www.cga-canada.org/en-CA?ResearchAndAdvocacy/AreasofInterest/SmallandMediumSizeEnterpriseIssues/Fraud/Pages/_ca_sme_fraud_backgrounder.aspx" target="_blank"> http://www.cga-canada.org.</a></p>
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		<title>2013 Federal Budget</title>
		<link>http://www.epr.ca/2013-federal-budget/</link>
		<comments>http://www.epr.ca/2013-federal-budget/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 21:04:45 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[Tax Matters]]></category>
		<category><![CDATA[Business Income Tax]]></category>
		<category><![CDATA[Capital Gain Exemption]]></category>
		<category><![CDATA[CGA-Canada]]></category>
		<category><![CDATA[Denis St-Pierre]]></category>
		<category><![CDATA[Dividend Tax Credit]]></category>
		<category><![CDATA[EPR Bathurst/Péninsule]]></category>
		<category><![CDATA[Fereral Budget]]></category>
		<category><![CDATA[Frank Mensink]]></category>
		<category><![CDATA[Jim Flaherty]]></category>
		<category><![CDATA[Miniral Exploration tax credit]]></category>
		<category><![CDATA[Personal Income tax]]></category>
		<category><![CDATA[Registered Pension Plans]]></category>
		<category><![CDATA[Sales Tax]]></category>
		<category><![CDATA[Tax Credits]]></category>
		<category><![CDATA[Tax Shelter]]></category>
		<category><![CDATA[Trust & Estate]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=2956</guid>
		<description><![CDATA[The March 2013 Budget: Again, no big surprises Today, Hon. Federal Finance Minister Jim Flaherty tabled the Harper Government’s latest budget. Once again, the undersigned assisted to the pre-budget lockup, and thus EPR – Bathurst / Péninsule is pleased to provide you once again with this hot off the press Tax Highlight. By Denis St-Pierre, [...]]]></description>
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<p>The March 2013 Budget: Again, no big surprises</p>
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<p><img src="file:///page1image5312" alt="page1image5312" width="0.230000" height="0.230000" /></p>
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<div>Today, Hon. Federal Finance Minister Jim Flaherty tabled the Harper Government’s latest budget. Once again, the undersigned assisted to the pre-budget lockup, and thus EPR – Bathurst / Péninsule is pleased to provide you once again with this hot off the press Tax Highlight.</div>
<div>
<p><em>By Denis St-Pierre, CGA, Tax Partner, EPR – Bathurst / Péninsule, Chair, Tax &amp; Fiscal Policy Group, CGA – Canada and Frank Mensink, FCGA, member of CGA Canada Tax &amp; Fiscal Policy Group.</em></p>
<p>Budget in brief</p>
<p>Minister Flaherty continued his tradition of not announcing major tax measures. Perhaps the most notable a the cut to the dividend tax credit on dividends from LRIP as well as the increase to $800,000 starting year 2014 of the Lifetime Capital Gains Exemption. The $800,000 will be indexed commencing in 2015. And overall, more is done to close down what is perceived as “loopholes”.</p>
<p>Hereafter is an overview of the tax measures that are contained in the budget documents.</p>
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<div>
<p>The budget contains mostly an array of targeted tax and non-tax measures that address specific groups of individuals rather than offering more broadly based tax reductions or adjustments.</p>
<ul>
<li>Adoption Expense Tax Credit – 15% non-refundable tax credit to cover adoption expenses for adopted child under 18 to a maximum of $11,669 in expenses in the year adoption is finalized.</li>
<li>First-Time Donor’s Super Credit – 25% additional tax credit on up to $1,000 in cash donations in addition to the current Charitable Donations Tax Credit and can only be claimed once for donor or spouse who has not claimed a charitable donations tax credit after 2007.</li>
<li>Lifetime Capital Gains Exemption – increased to $800,000 for 2014 and indexed to inflation for subsequent tax years.</li>
<li>Rental of Safety Deposit Boxes &#8211; cost no longer deductible after budget day.</li>
<li>Dividend Tax Credit (for non-eligible dividends paid after 2013) – reduce the gross-up factor to 18% from 25% and the Dividend Tax Credit to 13/18 of the gross-up amount.</li>
<li>Registered Pension Plans – allow the refund of contributions made as a result of a reasonable error without requiring approval from CRA.</li>
<li>Labour-Sponsored Venture Capital Corporations Tax Credit – phase out the 15% credit by 2017 by reducing the rate to 10% in 2015, 5% in 2016.</li>
<li></li>
<li>Specific Measures:</li>
</ul>
</div>
<div>
<div>
<p>Extended Reassessment Period for Tax Shelters and Reportable Transactions Charitable Donation Tax Shelters – where taxpayer has objected to an assessment, CRA will be permitted to collect 50% of the disputed tax, interest or penalties.</p>
<p>Extend the Mineral Exploration Tax Credit for flow-through agreements entered into before March 31, 2014.</p>
</div>
</div>
<div>
<ul>
<li>Synthetic Dispositions – occur when taxpayers economically dispose of a property but continue to own it for tax purposes. The taxpayer will be deemed to have disposed of the property for proceeds equal to the fair market value and reacquired the property at a cost equal to the fair market value. In addition, the taxpayer will be considered to not own the property for purposes of determining whether the taxpayer meets the holding-period tests.</li>
<li>Character Conversion Arrangements – derivative-based return on a derivative forward agreements having duration of more than 180 days to be treated as ordinary income rather than capital gains. The income would be added to the adjusted cost base of the capital property.</li>
<li>Trusts and Estates:  Trust Loss Trading – extend loss-streaming and related rules that currently apply on the acquisition of control of corporations to trusts when a person, group, or partnership becomes a majority-interest beneficiary of the trust.*</li>
<li>Non-resident Trusts – deemed resident rules to apply when a trust holds property on conditions that grant effective ownership of the property to a Canadian-resident taxpayer.</li>
</ul>
<p>BUSINESS INCOME TAX MEASURES</p>
<p>Save from the CCA portion below, closing down aggressive tax planning seems to be the most predominant factor for this group.</p>
<p>Capital Cost Allowance:  Manufacturing and Processing Machinery and Equipment – continuation under class 29 of the accelerated CCA rate of 50 % straight-line through to 2015.</p>
</div>
<div>PERSONAL INCOME TAX MEASURES</div>
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<p>Tax Highlights – Budget 2013</p>
<p>o Clean Energy Generation Equipment – class 43.2 to include biogas production equipment that uses more types of organic waste, and broaden the range of eligible cleaning and upgrading equipment used to treat gases from waste.</p>
<p>o Accelerated CCA for certain assets used in new mines or eligible mine expansions to be phased out over the 2017 to 2020 calendar years.</p>
<ul>
<li>Scientific Research and Experimental Development program – penalty of $1,000 to be imposed for each SR&amp;ED program claim when information about program tax preparers and billing arrangements is missing or inaccurate.</li>
<li>Mining Expenses – pre-production mine development expenses to be treated as Canadian development expense rather than Canadian exploration expense; this transition will be phased in starting in 2015, with full implementation by 2018.</li>
<li>Reserve for Future Services – no reserve can be taken for amounts received for the purpose of funding future reclamation obligations.</li>
<li>Credit Unions – additional deduction for income not eligible for the small business deduction to be phased out over 5 calendar years, beginning in 2013.</li>
<li>Leveraged Life Insurance Arrangements-  Leveraged Insured Annuities – income to be subject to annual accrual-based taxation, no deduction for any premiums paid on the policy, and no increase to the capital dividend account of a private corporation for the death benefit. The fair market value of the annuity contract is deemed to be equal to the premiums paid.</li>
</ul>
<p>Arrangements – after 2013, interest paid or payable on the borrowing, and premiums paid or payable under the policy are non-deductible and the capital dividend account cannot be increased by the amount of the death benefit.</p>
<ul>
<li>Restricted Farm Losses – reintroduce the restrictions on income established by the Moldowan case and increase the limits to $17,500 of deductible farm losses annually ($2,500 plus 1⁄2 of the next $30,000).</li>
<li>Corporate Loss Trading – The anti-avoidance rules that apply on the acquisition of control of a corporation to be expanded to include the acquisition of a corporation that has loss pools when a person acquires the shares that have more than 75% of the fair market value without acquiring control of the corporation.INTERNATIONAL TAXATION</li>
</ul>
</div>
<div>International Tax Evasion and Aggressive Tax Avoidance</div>
<div>
<div>
<p>o International Electronic Funds Transfers – Financial intermediaries to report transfers of $10,000 or more.</p>
<p>o Stop International Tax Evasion Program – CRA will launch this program under which it will pay rewards to individuals with knowledge of major international tax non- compliance that leads to the collection of taxes due.</p>
<p>o Form T1135 (form required to be complete for taxpayers owning specified foreign property in excess of $100,000) – the normal reassessment period to be extended by three years if the taxpayer fails to report income from a foreign property or the form 1135 was late, incomplete or missing.</p>
<p>Thin Capitalization Rules – expand the rules to cover Canadian-resident trusts and non-resident corporations and trusts that operate in Canada</p>
<p>International Banking Centres – eliminate exempt income rules for these centres beginning after budget day.</p>
</div>
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</div>
<div>
<div>
<div>
<p>HST/GST measures</p>
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</div>
<div>SALES TAX MEASURES</div>
<div>
<p>o Expanding the exemption for homemaker services to exempt publicly subsidized or funded personal care services.</p>
<p>o Clarification that reports, examinations, and other services not performed for the purpose of the health of a person or palliative care are subject to GST/HST.</p>
<p>o Two measures introduced to simplify employer requirements to collect and report when participating in a registered pension plan.</p>
<p>o Ability to withhold GST/EST refunds claimed by a business until all prescribed business identification information is provided.</p>
<p>o Remove the exemption for supplies of paid parking for public sector bodies. This measure also applies to charities supplying paid parking services for public sector bodies.</p>
<p>o After June 30, 2013, purchases by the Governor General will no longer be exempt. Excise Duty Rate on Manufactured Tobacco – almost double to $21.25 from $11.57 per 200 grams.</p>
</div>
<div>
<p>OTHER TAX MEASURES</p>
<p>Electronic Suppression of Sales Software<br />
o Administrative penalties: $5,000 on the first infraction and $50,000 on any subsequent infractions when such software is used; similar penalties if a taxpayer is in possession of or acquires suppression software. For manufacturers and sellers of such software, the penalties are doubled.</p>
<p>o Criminal Offences: on summary conviction, fines of no less than $10,000, and not more than $50,000 and/or imprisonment of not more than 2 years; on conviction by indictment, fines of no less than $50,000, and not more than $1,000,000 and/or imprisonment of not more than 5 years.</p>
<p>Customs Tariff Measures:<br />
o Eliminate all tariffs on baby clothes, and sports and athletic equipment (not including bicycles)</p>
<p>o General Preferential Tariff eligibility removed from 72 higher-income and export-competitive countries, including all G-20 countries. The economic criteria used to determine eligibility will be applied every two years on a forward basis.</p>
<p>&nbsp;</p>
<p><em>EPR – Bathurst / Péninsule’s 2013 Tax Highlights of the Federal Budget aims at providing the reader with a brief overview of the federal budget. It is not an exhaustive document, and is an aid, for information purposes only. EPR – Bathurst / Péninsule should be consulted for more details if certain measures affect you. EPR – Bathurst / Péninsule takes no responsibility as to accuracy and completeness of the information contained herein, but would be pleased to offer you advise on these matters in the course of a formal tax engagement.</em></p>
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		<title>Translating Trends into Opportunity for your Association</title>
		<link>http://www.epr.ca/translating-trends-into-opportunity-for-your-association/</link>
		<comments>http://www.epr.ca/translating-trends-into-opportunity-for-your-association/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 20:49:10 +0000</pubDate>
		<dc:creator>Verle</dc:creator>
				<category><![CDATA[Not-For-Profit]]></category>
		<category><![CDATA[Association Agenga]]></category>
		<category><![CDATA[Beanstream]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[CSAE]]></category>
		<category><![CDATA[EventMobi]]></category>
		<category><![CDATA[Stress]]></category>
		<category><![CDATA[Thomas Kaddour]]></category>

		<guid isPermaLink="false">http://www.epr.ca/?p=2921</guid>
		<description><![CDATA[&#160; Article by Thomas Kaddour JWT, a global advertising agency, outlined the top 10 consumer trends for 2013 in its annual Trends Report, which focused on mobile and new media channels as well as the concept of consumer wellness.   As many associations seek ways to provide long-term value, there are creative and cost-effective ways [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><em><img class="aligncenter size-medium wp-image-2951" title="Annual Trends" src="http://www.epr.ca/wp-content/uploads/trends-with-years-300x235.jpg" alt="" width="300" height="235" /></em></p>
<p><em>Article by Thomas Kaddour</em></p>
<p>JWT, a global advertising agency, outlined the top 10 consumer trends for 2013 in its annual <em>Trends Report, </em>which focused on mobile and new media channels as well as the concept of consumer wellness.   As many associations seek ways to provide long-term value, there are creative and cost-effective ways to capitalize on these trends (and some areas that you might be missing).</p>
<p>As consumers increasingly expect innovation in their personal lives, the same expectations will transfer into the professional world.  We have interpreted these trends and outlined how they can apply to you and your association.</p>
<p><strong>Trend #1:  &#8217;Play&#8217; As a Competitive Advantage</strong></p>
<p>The value of unstructured &#8216;play&#8217; time as a conduit for creativity and innovative, expansive thinking is finding its home in the workplace, but what about the boardroom?  Full and multi-day meetings can have a lagging effect on idea generation, attention span, and energy levels.  Consider adding &#8216;play&#8217; into regularly scheduled meeting breaks that allows for the mind to recover while still being stimulated.  This will translate into an increase in attentiveness and volunteer retention.</p>
<p><strong>Trend #2: The Super Stress Era</strong></p>
<p>Stress, and more importantly the focus on stress reduction, will remain significant in 2013.  The development of new products and services to make members&#8217; lives easier should be top-of-mind when assessing proposals or strategic goals.  Industry associations should consider taking positions on the relatively unknown, such as new legislation or emerging technologies.  The concept of adding value through association channels won&#8217;t change, but the value that members are seeking will.</p>
<p><strong>Trend #3:  Intelligent Objects</strong></p>
<p>We&#8217;re interacting with technology in more ways than ever and our tech-infused lifestyles will continue to evolve.  Even if you&#8217;re not producing energy efficient technology, being aware of consumer interests can help guide the next promotional product selection, member giveaway, or conference delegate bag gift.</p>
<p><strong>Trend #4:  Predictive Personalization</strong></p>
<p>You&#8217;re familiar with open rates, click rates, opt-outs and bounce backs, but what are you actually doing with this measurable data?  Identifying segments to specially target members or prospects with information that they want will boost efficiency and results.  Everything from linking website clicks to member accounts to historical event registration data can help your association tailor products and services at the individual level.</p>
<p><strong>Trend #5:  The Mobile Fingerprint</strong></p>
<p><strong></strong>Smartphones have the capacity to manage our calendars, personal contacts, flight bookings and even bank accounts, and the trend won&#8217;t be stopping there.  With point-of-sale mobile apps available, like Beamstream mobile and EventMobi&#8217;s event app, consumers will be finding new ways to stay reliant on their devices.  The end of printed event programs and meeting minutes is not far away.</p>
<p><strong>Trend #6: Sensory Explosion</strong></p>
<p><strong></strong>If marketing efforts are getting lost among the masses, it could be because your execution is not memorable enough.  Competing with sensory brand campaigns and out-of-home engagement, associations will need to shift away from traditional email  marketing campaigns and stress the member experience.  Finding opportunities to provide a preview of member benefits and advantages can help prospects find out what they&#8217;re really missing.</p>
<p><strong>Trend #7:  Everything is Retail</strong></p>
<p><strong></strong>Billions of consumer dollars are spend online each year, increasing the relevancy of online and mobile shopping for businesses.  Providing new channels to process event registration or membership renewals can help your association meet the needs of online shopping trends.  Combined with &#8220;the mobile fingerprint&#8221; and &#8220;sensory explosion&#8221; trends, the way consumers purchase has rapidly evolved.</p>
<p><strong>Trend #8: Peer Power</strong></p>
<p><strong></strong>Through personal and professional networks, the peer-to-peer marketplace will influence purchasing behaviour.  Promoting positive online feedback and engagement adds credibility to your association.  Be aware of your members preferred social media channels and don&#8217;t forget to monitor metrics here either!</p>
<p><strong>Trend #9:  Going Private in Public</strong></p>
<p><strong></strong>Trends point toward consumers reclaiming their private lives with increased focus on and control over their publicly available information.  Ensuring privacy standards are met is an absolute minimum requirement, but providing members with an opportunity to control the disclosure of their personal information will be met with positive reactions.</p>
<p><strong>Trend #10:  Health and Happiness</strong></p>
<p><strong></strong>The concept of healthier and happier consumers will remain prevalent in 2013, evident through the brand focus on healthy options and new information on making healthier choices.  Consumer product knowledge and expectations have increased, along with the expectation of transparency at the corporate level.</p>
<p><em>Thomas Kaddour is the Senior Account Coordinator, Strategy and Development at Managing Matters Inc., an association management and event management company located in Toronto, Canada.</em></p>
<p>This article is from the March issue of <em>The Association Agenda, </em>published by <em>The Canadian Society of Association Executives, http:www.csae.com.</em></p>
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